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# Gladwell Practice Solutions

## Sitemaps
[XML Sitemap](https://gladwellpracticesolutions.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Course Spotlight: The Marketing Ecosystem](https://gladwellpracticesolutions.com/course-spotlight-the-marketing-ecosystem/): Why more marketing won't fix a marketing system that doesn't exist. Three big ideas from the GPS Premium course The Marketing Ecosystem.
- [New Course Launch: Front Desk Optimization](https://gladwellpracticesolutions.com/new-course-launch-front-desk-optimization/): Marketing brings patients to your door. Your front desk decides what happens next. Three lessons from the new GPS Premium Front Desk Optimization course.
- [Align Evolution Summit 2026: What I Took Away from Brazil](https://gladwellpracticesolutions.com/align-evolution-summit-2026-what-i-took-away-from-brazil/): Dr. Jason Gladwell on speaking at the Align Evolution Summit in Brazil - why confidence transfers to patients, why simple, moderate and relapse cases are growth categories, and why DSP is a doorway, not a discount.
- [Course Spotlight: Building Your First Referrals](https://gladwellpracticesolutions.com/course-spotlight-building-your-first-referrals/): Referral growth starts with trust, not pitches. Three ideas from the GPS Premium course Building Your First Referrals for orthodontists growing through relationships.
- [Course Spotlight: Building a Tech Stack That Enables Performance](https://gladwellpracticesolutions.com/course-spotlight-building-a-tech-stack-that-enables-performance/): Adding software rarely removes complexity. Three lessons on building a dental practice tech stack that supports your team instead of adding friction.
- [Beyond Possible: What We Took Away from the 2026 Invisalign Ortho Summit](https://gladwellpracticesolutions.com/beyond-possible-2026-invisalign-ortho-summit/): What GPS took away from the 2026 Invisalign Ortho Summit in Las Vegas: a referral-engine playbook from Dr. Jason Gladwell and Emily Abecasis, plus Align's top award for 19,000 Invisalign cases.
- [Most Practices Aren’t Solving the Right Problem](https://gladwellpracticesolutions.com/most-practices-arent-solving-the-right-problem/): Introducing the GPS Practice Growth Scorecard: a 3-minute practice growth diagnostic across leadership, marketing, operations, finance and legal.
- [Your Patient Is the Hero. Not Your Practice.](https://gladwellpracticesolutions.com/your-patient-is-the-hero-not-your-practice/): A recap of the GPS webinar on storytelling: why patient-centered marketing - making your patient the hero and your practice the guide - is how dental practices break out of the sea of sameness.
- [Course Spotlight: Knowing → Doing](https://gladwellpracticesolutions.com/course-spotlight-knowing-doing/): How the Knowing → Doing course helps dental practices turn training into real capability — with visible standards, meaningful practice, and a learning culture that sticks.
- [Collaboration Spotlight: Why Great Brands Start With Awareness, Not Marketing](https://gladwellpracticesolutions.com/why-great-brands-start-with-awareness-not-marketing/): A GPS Premium course spotlight with Dr. Ricci on Brand Foundations: Defining Your DNA — why the strongest practice brands are built on clarity and purpose, not marketing.
- [New Course Launch: Winning with Digital While Staying Human](https://gladwellpracticesolutions.com/new-course-launch-winning-with-digital-while-staying-human/): GPS Premium’s newest course, built with Ysabel of Align, shows dental practices how to embrace digital technology while deepening human connection.
- [The Financing Advantage Most GP Orthodontic Programs Are Missing](https://gladwellpracticesolutions.com/the-financing-advantage-most-gp-orthodontic-programs-are-missing/): Low case acceptance is often an affordability problem, not a marketing one. How financing flexibility — and Dr. Gladwell's "$300 problem" — unlocks orthodontic growth.
- [What the Fortunate Fishes Podcast Revealed About Leading Like an Outsider](https://gladwellpracticesolutions.com/what-the-fortunate-fishes-podcast-revealed-about-leading-like-an-outsider/): Dr. Jason Gladwell joined the Fortunate Fishes podcast. Three leadership lessons for practice owners: embrace discomfort, question consensus, lead with generosity.
- [The Hidden Profit Sitting Inside Your Practice](https://gladwellpracticesolutions.com/the-hidden-profit-sitting-inside-your-practice/): Two months on from our webinar with CFO Jonathan Hoy — a simple profitability audit on capacity, margins, and tax strategy, plus the full recording.
- [Built to Perform: The Learning Philosophy Behind GPS Premium](https://gladwellpracticesolutions.com/built-to-perform-the-learning-philosophy-behind-gps-premium/): Most online learning is built for completion, not performance. Steph Trattles, GPS VP of Education, breaks down the digital learning theory behind GPS Premium — and why every lesson is paired with an activity that turns content into capability.
- [Why Dentistry Needs to Get Over Its “Sales Complex”](https://gladwellpracticesolutions.com/why-dentistry-needs-to-get-over-its-sales-complex/): Dr. Jason Gladwell and Emily Abecasis join the Dental Operations Unpacked podcast to reframe "sales" as education — and explain how that mindset shift can take a practice from $3M to $9M while improving the patient experience.
- [3 Strategic Takeaways from AAO 2026](https://gladwellpracticesolutions.com/3-strategic-takeaways-from-aao-2026/): Our VP of Marketing Ellie Baldini shares her three biggest takeaways from AAO 2026 — where digital workflow has become an expectation, AI is moving from buzzword to infrastructure, and workforce economics are reshaping the path to sustainable growth.

## Pages
- [Invisalign Ortho Summit Partner Offer](https://gladwellpracticesolutions.com/invisalign-ortho-summit/): Practices aren't struggling with what to do next — they're struggling with making it actually happen consistently across the team. That's exactly where GPS Premium comes in.
- [AAO Show Special](https://gladwellpracticesolutions.com/aao-special/): Practices aren't struggling with what to do next — they're struggling with making it actually happen consistently across the team. That's exactly where GPS Premium comes in.
- [Events](https://gladwellpracticesolutions.com/events/): Catch Dr. Gladwell and the GPS team live — webinars, workshops, and speaking events where you can learn proven practice growth strategies in real time.
- [FAQs](https://gladwellpracticesolutions.com/about/faqs/): Frequently Asked Questions (FAQs) for Gladwell Practice Solutions (GPS). Find answers to common questions about our services, pricing, and how we can help.f
- [Instructors](https://gladwellpracticesolutions.com/about/instructors/): Learn from the best in the business. Gladwell Practice Solutions' expert instructors bring years of real-world experience to help you and your practice succeed.
- [About Program](https://gladwellpracticesolutions.com/about/): GPS: Enhance your dental practice with our Learning-Management System and proven growth strategies. Start learning today!
- [GPS Curriculum](https://gladwellpracticesolutions.com/gps-curriculum/): Go beyond clinical training. GPS provides dental residents with the practical business systems and leadership playbooks needed for real-world success.
- [Contact](https://gladwellpracticesolutions.com/contact/): Get in touch with Gladwell Practice Solutions to learn how our dental and orthodontic consulting can strengthen leadership, operations, and patient experience.
- [Blog](https://gladwellpracticesolutions.com/blog/): Where clinical excellence meets the business of building a scalable, successful practice.
- [Company](https://gladwellpracticesolutions.com/about/company/): Meet the GPS instructors: Experts in practice growth and leadership. Start learning with Gladwell Practice Solutions today!
- [Residents](https://gladwellpracticesolutions.com/gps-curriculum/residents/): Dental residents: Gain leadership, business, and operations skills with GPS. Launch your successful dental career today!
- [Orthodontics](https://gladwellpracticesolutions.com/gps-curriculum/orthodontics/): Take your orthodontic practice to the next level with specialized skills training, consulting, and continuing education that goes beyond what you learned in school.
- [Dentists](https://gladwellpracticesolutions.com/gps-curriculum/dentists/): Scale your dental practice with proven growth systems by Dr. Jason Gladwell. PACE-approved CE training for dentists to maximize conversions and revenue.
- [Consulting](https://gladwellpracticesolutions.com/consulting/): Gladwell Practice Solutions offers expert consulting for orthodontists and dental practices. Drive growth and achieve measurable results with us.
- [Home](https://gladwellpracticesolutions.com/): Gladwell Practice Solutions provides consulting and training for dental and orthodontic practices to improve operations, patient care, and profitability.
- [Privacy Policy](https://gladwellpracticesolutions.com/privacy-policy/): Learn how Gladwell Practice Solutions collects, uses, stores, and protects personal information, cookies, comments, and website data.

## Staff
- [Miles Wobbleton](https://gladwellpracticesolutions.com/staff/miles-wobbleton/): Miles is an experienced lawyer with several years of experience in corporate law, finance, and private equity, including as owner of Wobbleton Law, PLLC; an associate at Mayer Brown LLP and Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, LLP; and as a summer associate at Troutman Sanders LLP. Miles has worked on billions of dollars in transactions and hundreds of millions of dollars in private fund formations. Miles serves as of counsel for firms and outside general counsel for businesses across the country. Miles is a graduate of the University of North Carolina School of Law and Campbell University.
- [Steph Trattles](https://gladwellpracticesolutions.com/staff/steph-trattles/): Steph is a senior education and leadership strategist with over a decade of experience leading learning, leadership, and talent development programmes that equip teams with the skills and operational capabilities to deliver measurable impact across EdTech, Higher, and Executive Education. She spearheaded global coach enablement at Multiverse, the UK's first EdTech unicorn, and has driven early-talent development and digital learning transformations for some of the world's most renowned companies, including Warner Bros., Unilever, Fujitsu, and London Business School. Steph currently serves as VP of Education at Go Media, leading the education strategy for Gladwell Practice Solutions.
- [Marissa Skripko](https://gladwellpracticesolutions.com/staff/marissa-skripko/): Marissa Skripko earned her bachelor degree in Human Development and her Master’s in Elementary Education, Curriculum, and Instruction from Virginia Tech. Marissa’s passion is rooted in the betterment and service of others, which has driven her throughout her career. She spent four years teaching 1st grade, where she developed a strong passion for education, creativity, and helping others grow. Marissa is continuing her role as an educator through GPS, where she can help others improve and achieve their goals. While her days have changed since leaving the classroom, she is excited to continue her journey in education with GPS.
- [Jonathan Hoy](https://gladwellpracticesolutions.com/staff/jonathan/): Jonathan is an experienced financial executive and CPA with over 20 years in healthcare and public accounting. As former CFO of Duke Regional Hospital, he managed financial operations for a $550M facility, overseeing budgets over $1B and aligning financial strategies with organizational goals. He developed financial models for Duke University Affiliated Physicians and contributed to key projects like Hock Family Pavilion. Recognized as CFO of the Year by the Triangle Business Journal, Jonathan now brings his expertise to Go Media, driving financial innovation and supporting growth.
- [Emily Abecasis](https://gladwellpracticesolutions.com/staff/emily/): Emily is the Senior Director of Operations at Lightwave Dental and the VP of Business Development for Gladwell Orthodontics. She has 10 years of experience growing orthodontic practices by focusing on increasing conversion rates and efficiencies. Emily has also been a speaker for Align since 2022. She is passionate about finding creative solutions to complex business problems and working with teams to build strategies that drive meaningful results. Emily enjoys thinking outside of the box and pushing boundaries to develop innovative approaches.
- [Ellie Baldini](https://gladwellpracticesolutions.com/staff/ellie-baldini/): Ellie Baldini is a senior marketing executive and growth strategist with more than a decade of experience building scalable marketing systems that convert trust into measurable revenue. As Vice President of Marketing at GO Media, she leads integrated strategy across content, performance, creative, and conversion for orthodontic and healthcare practices nationwide.
- [Dr. Jason Gladwell](https://gladwellpracticesolutions.com/staff/dr-gladwell/): Jason has founded and co-founded many different businesses over the past decade. He has a diverse portfolio, from orthodontics and dental practices to youth sports franchises and an airplane brokerage company. He has been fortunate to see many successes across them all. In 2019 he was nominated for and voted into the Triangle’s 40 under 40, recognizing success in business and innovation. He is a serial entrepreneur whose focus is always to give more to his partners than he takes from the relationship.

## Resources
- [Resource Template](https://gladwellpracticesolutions.com/resource/resource-template/)